https://www.hellozoechen.com/home daily 1.0 2022-06-13 https://www.hellozoechen.com/about daily 0.75 2023-06-22 https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/1613394404529-GGNROHDKXUJW6239BYSA/IMG_7075.jpg More about me - A finance and accounting major walked into a talk on advertising… … and never looked back. I’m an accidental strategist, thankful that I stumbled onto the mother of good rabbit holes. My work in the past 9 years have taken me all over the world, across brands and industries like Chupa Chups, Audi, Nike, UOB, Uber, Jollibee, Sentosa, Coca-Cola, Diageo and Shiseido; and journeying with my clients on brand, comms, social and content strategy. At the moment, I’m a Strategy Director at Virtue APAC, based in Singapore. Other hats I wear: Crafter, Marketer and Dog Mom. https://www.hellozoechen.com/the-work daily 0.75 2023-06-22 https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/75a4f8d4-be4a-4b22-bd29-3909e845e008/Screenshot+2022-06-13+at+9.26.19+PM.png https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/cbc8e7f6-0a51-4199-9fe4-83ca1ee28993/IMG_3850.jpg https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/08ab641d-85ef-45aa-a20e-bc2e325aa740/Sentosa+Crossing+PR_Main_8+May.jpg https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/bb86882b-1f32-45c0-88fa-c3821d98e947/PinkDot+IG+Assets_1706_16x9_PinkdotxVirtuelogo_1.png https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/16c434ec-51a0-4323-a75d-e910cc56327e/Untitled_Artwork+2.jpg https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/ce1431c9-32b4-477d-8bb9-4c9ab1977707/nikebf1.jpeg https://www.hellozoechen.com/sentosa-overall daily 0.75 2023-06-21 https://www.hellozoechen.com/virtual-sentosa daily 0.75 2023-06-21 https://www.hellozoechen.com/uber-chope-king daily 0.75 2023-06-21 https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/cbc8e7f6-0a51-4199-9fe4-83ca1ee28993/IMG_3850.jpg Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/865e5dd9-5b6b-4269-b8d1-101ba87b8776/IMG_7937.JPG Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/f8022ce3-7525-40ee-9dd8-5ec5d9010d47/IMG_4279.jpg Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/41d5437c-480c-45fe-b233-109e2ec3d23a/Screenshot+2023-06-21+at+4.38.20+PM.png Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/95d4f016-7b67-4c5c-86a8-10276ca341e3/Chope20King202.jpeg Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/5781e611-000f-40d3-9aff-ba5be7ce2b16/Screenshot+2023-06-21+at+4.39.03+PM.png Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/2a5026a4-5b11-425e-870b-226bb0c25f2b/WhatsApp+Image+2017-10-28+at+5.46.00+PM.jpeg Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/af42dfdc-f0c1-4c01-b06f-cf2bbb87a7ea/Screenshot+2023-06-21+at+4.38.39+PM.png Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/96503af7-20d5-43b2-bd8a-8ba59d64afa0/Screenshot+2023-06-21+at+4.38.45+PM.png Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/fe4557a4-e50d-4347-a1ee-25d2ef6e2952/IMG_4282.PNG Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/fe4557a4-e50d-4347-a1ee-25d2ef6e2952/IMG_4282.PNG Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/315cba99-fe78-4ce9-a474-36f08b23a39c/WhatsApp+Image+2017-10-26+at+12.24.50+PM.jpeg Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/4e97f769-c4e0-4691-bee0-71033b63e04d/Screenshot+2023-06-21+at+4.40.59+PM.png Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/b1ee84ef-5dab-46f1-b2da-4e8397077653/Screenshot+2023-06-21+at+4.41.09+PM.png Uber Chope King https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/cf89c1b2-01b0-4e54-a681-a8f8b0d72e40/Screenshot+2023-06-21+at+4.42.28+PM.png Uber Chope King https://www.hellozoechen.com/mentoring daily 0.75 2023-06-22 https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/0881159e-ec99-4ef4-93ab-c6be859a2360/Screenshot+2023-06-21+at+8.32.28+PM.png Mentoring https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/3f39a63c-82a5-4049-88f8-820373d62cb2/Screenshot+2023-06-21+at+8.32.58+PM.png Mentoring https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/5c3c68f9-8cc9-4841-8ed8-8226fb2f9889/Screenshot+2023-06-21+at+8.34.46+PM.png Mentoring https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/defc94d2-c81a-446a-af01-81c6c868005e/Screenshot+2023-06-21+at+8.35.42+PM.png Mentoring https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/2730d1f4-7682-417f-aefd-7f3c16940a41/Untitled_Artwork.jpg Mentoring https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/2fa23140-ae42-487c-b9c0-32d201a0a0d8/Snapinsta.app_290672933_1856950057998456_6995936363512174664_n_1080.jpg Mentoring https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/9846dc9b-9f38-4d80-b406-2c3ad9d2b168/Screenshot+2023-06-21+at+9.21.52+PM.png Mentoring https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/be4957fd-0c20-426f-bb1b-7f9167017494/Snapinsta.app_320128520_1515802058919348_6088366889587496907_n_1080.jpg Mentoring https://www.hellozoechen.com/nike-battleforce daily 0.75 2023-06-22 https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/17293016-57f0-4646-8ca3-4c449687e46c/nikebf3.gif Nike Battle Force Live https://www.hellozoechen.com/nike-instazine daily 0.75 2023-06-21 https://images.squarespace-cdn.com/content/v1/602a27f86e2e5511b4c1e349/17293016-57f0-4646-8ca3-4c449687e46c/nikebf3.gif Nike Instazine https://www.hellozoechen.com/words-of-change daily 0.75 2023-06-22